My name is Anna. Five years ago, I found my passion for interface design, blending psychology, user-friendly products, and stunning design with my tech degree and interest in business dynamics.
At Pragma, I led the design of Web3 products like Uplift, Daisy, and Limitless, collaborating with various teams to balance usability, business goals, and technical constraints. I also mentored and managed the design team.
Working in a fintech startup for almost three years, I honed my skills in handling multiple constraints and meeting tight deadlines.
Previously, at StarLadder, a major esports operator, I contributed to designing projects like GameStars. In 2020, I created a design system from scratch, which improved team productivity within four months by standardizing design patterns for both design and engineering teams.
Experience
Lead Product Designer at Pragma
- Delivered user-centred designs for Web3 products, addressing complex needs and supporting business goals.
- Designed Limitless platform from scratch, contributing to securing $171.61M in investments within several months.
- Redesigned Daisy platform, ensuring a seamless transition for 250,000 users.
- Designed UpLift from concept to launch, creating branding and user experiences that earned Accelerator of the Year 2021 and facilitated strategic partnerships.
- Improved stakeholder experience by designing automated workflows, creating intuitive interfaces and presenting relevant data within the admin panel.
- Led and mentored design team, improving workflow efficiency and professional growth.
- Set up clear processes to meet deadlines without compromising quality.
- Facilitated cross-functional communication between design, project management, marketing, and technical teams.
UI/UX Designer at StarLadder
- Developed a design system that increased efficiency by 3x for designers and developers.
- Improved product consistency and functionality by developing and integrating the design system.
- Collaborated with developers to test the layout and final implementation for design fidelity.
Projects
KOLO Charity Fund
- Worked on increasing the number of fundraisers by aligning feature improvements with user needs.
- Researched the expansion of charity donation features through user and stakeholder interviews, uncovering insights.
- Identified and resolved user flow issues, enhancing the overall experience.
- Created a CJM to clarify user interactions and needs at each stage.
- Developed and validated user-centred prototypes through usability testing.
Verba App
- Developed hypotheses and identified funding opportunities through user and stakeholder interviews, driving feature usability improvements.
- Resolved issues in the flow to optimise user engagement.
- Collaborated with the design team to explore creative solutions, prototype ideas, and refine designs through usability testing.
Education
Mobile Design
Uxcel
Usability Testing Workshop
noticelittlethings
The Brand Visual Course
Propaganda Institute
Web Design
Kyiv Academy of Media Arts
Bachelor's Degree in Computer Science
National Aviation University